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Culver City, CA

I help goal oriented busy women (and some really cool men) find more time for what really matters.

By offering the tools, support, and the occasional dose of potty-mouthed honesty we clarify what brings her joy, get her prioritizing with confidence, cutting the fat from her schedule, and acting according to her values in order to accomplish more with ease and excitement.




From All Angles:
6 Questions. Unlimited Angles.

Sharon Freedman

Interview #1
- Mike Piacentino -


1) Name

Michael Angelo Piacentino. Yes my name is Michael Angelo


2) What are you passionate about helping people do better?

I've spent much of my life helping people achieve their physical goals whether it be through changing their body fat percentage or improving strength and performance for an event. What I find most enjoyable about doing this is being able to help people see beyond their past and see the potential they have to achieve their goals. So much of reaching a new place in life is opening up to learning something new. Once the "I can't" or "not me" mentality is softened it speeds up the learning process dramatically. 

When I started my clothing company it was to further that message and to have the brand motivate people to be themselves, work hard, and live their dreams. The term FRēK (freak) tends to refer to people who are different then the norm but also to those who excel in a field. I say do both: follow your own path and do all things the best you can. Train yourself to strive for greatness so you can reach your ultimate fulfillment. So much unhappiness comes about because people aren't being their authentic self and aren't on their own path. 


3) What would you say is the secret to making more time for the things that really matter?

First, make a short-term commitment to the experiment of living in a way that focuses on what matters to you. Once you allow space for the positive impact then you can get the reinforcement necessary to continue these things. 

Often people use the excuse "I don't have the time" but if they analyzed their day and gave up something that didn't feed their life they’d have that extra time. Put things in your calendar and stick to that commitment. If it's exercise, writing, learning something new, or practicing, a written commitment changes the energy of the task. 30 minutes a day of an activity can shift the energy dramatically. Plus, that daily mental shift of focusing on what you want has a lasting effect. It's a commitment to you and a practice in making time for what's important. 

We can become so numb to how we feel physically and emotionally that we don't get the feedback for change. Many of the people I have worked with over the years tell me that they can't believe how good being fit feels. Most had no idea they even felt bad because they were so used to feeling that way and it became the norm. They were so shut off from the information their body was giving that they didn’t even think about changing old behaviors. 

This rule applies to most situations be it professional, athletic, or even spiritual. When we know better we do better but you have to really cut the crap and see what's there and use that feedback for change. 

You get out of things what you put in. Only the watered plants grow!


4) If you could pull back the curtain for a sec what's something that we'd be surprised to learn about you?

People are surprised to learn that I’m an artist and more specifically an oil painter. When I tell people who have never met me that I'm a painter they assume a house painter, lol.  

Art is something I always did as a child. I was constantly drawing or sculpting or building something. I gave it up after junior high to avoid being the nerdy art kid. I grew up in an environment where differences were not tolerated very well. 

So, I gave up whom I was to fit in and avoid conflict. Without a creative outlet something was missing. When I decided to start FRēK everything began coming together. I was studying design, drawing and painting again to improve my skills and slowly, sometimes snail pace, but surely things started to shift. 

5) What's your next big thing?

FRēK has paired up with Worlds Strongest Man Competitor Robert Oberst and Team Oberst to spread the motivation through the FRēKformation Challenge, which is a body/life transformation contest. The objective is to get in the best shape of your life, but while doing so help someone else do it as well. There is great power in assisting someone in achieving his or her goals. It helps keep all parties on track and helps with team building skills. While this body transformation is going on we will be making requests for people to do new things and step outside the comfort zone. Trying new things, especially things you've wanted to do for a long time, can add such fulfillment to life that it motivates everything. It changes the thinking from “I can't” to “I'm trying” to “I think I'm doing this” to “I know how to do this.” It's all a process of learning.  In school we learn, at work we learn, and in life we learn. Once you focus your learning on “I want to” versus “I have to” you begin to find your path. Join us at


6) Give us one last word that sums it all up.

Life is just one big experiment, don't take it too seriously, try new things and see what works and what makes you happy. The more ya’ know the better life will be. 

If you are able to learn you are able to grow. 


Michael Angelo Piacentino is a Chronic Entrepreneur with 20 years experience in the Health and Fitness industry. He is a bit of a Renaissance Man as Elite Fitness Trainer/Coach, an accomplished Oil Painter, Gallery Operator, and Owner/Creator of FRēK Clothing. Michael's history as a competitive bodybuilder has given him the insight on achieving goals in the most efficient manner possible. His Zen approach to problem solving allows for calmness in during the process required to learn and grow. Michael works to inspire others, through his Clothing line FRēK, to work hard to live their most fulfilled life. For more on FRēK check out
Listen to comedian Steve Simeone's interview with Mike on Good Times with Steve Simeone