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Culver City, CA

I help goal oriented busy women (and some really cool men) find more time for what really matters.

By offering the tools, support, and the occasional dose of potty-mouthed honesty we clarify what brings her joy, get her prioritizing with confidence, cutting the fat from her schedule, and acting according to her values in order to accomplish more with ease and excitement.




80 - 85% Rule

Sharon Freedman

I’ve recently become obsessed with this idea of the 80-85% rule. Don’t worry if you haven’t heard of it before because I kinda made it up. About a week and a half ago I was flipping channels and landed on The Billion Dollar Buyer. So, essentially this majorly successful business man, Tilman Fertitta, makes small businesses squeal with excitement at the possibility of him placing multi-million dollar orders. When these bbq sauce guys were talking to the COO of one of Tilman’s restaurants, Bubba Gump Shrimp Co., he said that 85% of the tasters had to give it a favorable review for it to make it to the tables.

There was something really refreshing about the person in charge of a major chain of restaurants acknowledging that there’s no need to shoot for EVERYONE liking your product... Just 85%.

Then last week I was telling my fabulous trainer, Mike, that certain projects I was working on felt like they were taking forever and out of the blue he mentioned that his new plan was that as long as things were 80% good he would put them out into the world. None of this waiting for 100% correct.

I’m with Oprah in my belief that there are really no coincidences.

I’ve suggested to clients, for years, to play with being messy and imperfect. “Do it badly.” I’ll say. What I’m really saying is don’t focus on the teeny-tiny details of the final product just dive in, make some decisions, and get it out there. Once that is done you have a place from which to refine in the future. Pepsi has had at least 11 different logos through the years and nobody refuses to drink it simply because they used to have a logo they didn’t like in the past (they may refuse to drink it for entirely different reasons, but that’s a whole other topic).

It’s been so liberating to just make decisions that didn’t feel so precious. I’m not working on a heart transplant so I’m allowed to make mistakes and then correct them.

My challenge for you is to stop hemming and hawing over something that you’ve been dancing around doing, share something that is only 80-85% good with someone else, and notice a couple of things.

1.    Does the person even notice that it’s not perfect?
2.    If you get feedback on how to make it even better how did you feel? Embarrassed or relieved to know you weren’t alone in the process.
3.    Are things getting done faster?

If you know anyone who could benefit from some doses of positivity, authenticity, and perspective shifting share this post with them.

Finally, I’d love to hear how you’re going to use the 80-85% rule. By sharing your ideas, you just may inspire someone else to do something they didn’t think possible.