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Culver City, CA

I help goal oriented busy women (and some really cool men) find more time for what really matters.

By offering the tools, support, and the occasional dose of potty-mouthed honesty we clarify what brings her joy, get her prioritizing with confidence, cutting the fat from her schedule, and acting according to her values in order to accomplish more with ease and excitement.




The #1 Reason Productivity Hacks Aren’t Helping You Be More Productive

Sharon Freedman

In 2004 a British technology journalist named Danny O’Brien used the phrase Life Hack in an article about the shortcuts IT guys were using.  Flash forward 11 years and people are obsessively looking for ways to “HACK” every part of their lives and productivity hacks are more often than not at the top of their lists (probably right after IKEA hacks... those are cool).

Yes, there are ways to accomplish more in your life, but people have shifted their focus away from what it truly means to be productive. 

At the end of your life are you actually going to look back and say, “I’m so proud of all that I accomplished in my life. I was able to cross off 986,352 things from my To-Do lists.”? 

Hopefully, you’re going to look back on the relationships you cultivated, the impact you made, the lessons you learned, the hardships you overcame, and the love you gave and received. I think those are the things that make you feel productive.

The point of productivity hacks seem to be to help you get s*#@ done faster. 

What if this was what productivity looked like?

  • Slow down
  • Get really clear on “your why”
  • Get engaged in the process 
  • Stop focusing so much on the end game

When I say “your why” I mean your big life reason for doing something. How do you want yourself and others to feel because you did this thing that you’ve been putting a ton of your TIME and ENERGY into day in and day out? Let’s be honest TIME and ENERGY are the two most valuable commodities that you have.

If you shift your focus to what’s truly important to you and why you’re doing it you will feel infinitely more productive than if you focus on finding the latest app that will organize all of the organizational apps that you use each day.